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viaPlace Case Study

viaPlace logo

The Problem

GPS has become a hot electronics item in recent years. These devices are being sold as a stand alone unit, integrated into automobiles, and are standard on most cellular phones being sold today. The problem is, once you arrive at your destination, what’s around you?

The idea for viaPlace sparked from this question. We answered the question with the creation of viaPlace - a product which allows people to not only register information based on geospatial location, but also to receive that information on their phone or in their car.

The Solution

ViaPlace consists of a few main components. The first two components in beta are the registry system and mobile device client.

The viaPlace registry system mirrors that of a traditional domain name registrar where users can claim particular web addresses and point that address to a server location. viaPlace takes it in a new direction by enabling users to register a physical address or geographic location to any number of digital assets, including websites. This association allows users to create advertising, entertainment and education that can be delivered to an end-user when they are present in a particular location.

The viaPlace client enables users to view digital information at a geospatial location. The client is available for desktops, smart phones and PDA's. It alerts users when they have entered the space of or approached geographically located information, and then allows the end-user to view that information or associated experience.

The Results

viaPlace products and services provide a new form of information delivery that has the potential to radically change the way we advertise, entertain and educate individuals.

viaPlace
Spencer & Marks logo

Spencer & Marks Inc. is a consultancy of mobile experience specialists. They provide a registry system that mirrors a traditional domain name registrar, where users can claim particular web addresses and point that address to a geospatial location. This allows users to create and deliver targeted advertising, entertainment, and education information to mobile devices based on their geographic location.

 
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