Through interviews, surveys, industry trends and analysis, we collect insight that shapes the final product.
User experience is king. All strong websites and apps are built on solid user experience (UX) and information architecture (IA). In fact, these services are the foundation of all major projects at Mindgrub.
We get into the minds of your target audience and collect insights that drive purpose into each project. The result is an airtight product experience.
Mindgrub's UX and IA services include Wireframes, Usability Testing, Card Sorting, User Research, Stakeholder & User Interviews, Focus Groups, Sitemaps, Content Inventories, User Definition, Process Flow Diagrams, and User Stories & Acceptance Criteria.
What we do
Mindgrub puts research to work by creating user personas and scenarios to understand your targets.
Different from user scenarios, user stories outline actions that help define functionality requirements.
Mindgrub's process of usability testing provides product insight through observed everyday user interactions.