Baltimore County Public Schools (BCPS) was in need of a way to communicate school events, news, and operating status. Reaching out to Mindgrub, BCPS hoped for a mobile application that would be available to parents of children in the Baltimore County Public School system.
Initially, Mindgrub provided Baltimore County Public Schools with a mobile application that conveyed daily events, news, and spotlight information from the school’s calendar. With over 100,000 users and downloads, BCPS wanted to expand the initial iOS, Android, and Windows mobile application to include push notifications to parents about school closings and delays. Mindgrub achieved this request by designing and developing an information architecture that included a feed reader that notified parents of the school’s operating status. The push notifications are sent to all mobile users through SMS text messaging.