Dixon Website Redesign

Fitting an international valve vendor with a new website

Client Challenge

Dixon Valve is an international retail vendor. To maintain a strong place in the manufacturing industry, they wanted to streamline their online presence. Their users were having a hard time loading, storing, or accessing product information online. Additionally, the company had separate websites for each region, each with its own product data. These challenges created redundancy and ecommerce barriers, which in turn threatened to stifle revenue growth.

Our Solution

Before starting any code, Mindgrub conducted a full user experience investigation. This UX research helped Mindgrub create a cohesive online experience that would facilitate customer ordering. Mindgrub created a multi-site instance of their Drupal CMS. This was done to create a better experience organizing their products for both their site administrators and their end customers. Mindgrub improved the taxonomy of the products for search, created dynamic and automated jobs to update products in bulk, and made it easier for Dixon’s administrators to manually update products for selected regions.

More features

Social Share Integration
Language Localization
Content Import & Export
YouTube Integration
User Personas & Roles
Responsive Design
Read more Read less