Dixon Valve is an international retail vendor. To maintain a strong place in the manufacturing industry, they wanted to streamline their online presence. Their users were having a hard time loading, storing, or accessing product information online. Additionally, the company had separate websites for each region, each with its own product data. These challenges created redundancy and ecommerce barriers, which in turn threatened to stifle revenue growth.
Before starting any code, Mindgrub conducted a full user experience investigation. This UX research helped Mindgrub create a cohesive online experience that would facilitate customer ordering. Mindgrub created a multi-site instance of their Drupal CMS. This was done to create a better experience organizing their products for both their site administrators and their end customers. Mindgrub improved the taxonomy of the products for search, created dynamic and automated jobs to update products in bulk, and made it easier for Dixon’s administrators to manually update products for selected regions.
Due to a wide range of user groups and current state of Dixon Valve's online presence, it was imperative to conduct additional research in order to build the highest functioning website possible. Through comprehensive interviews with a variety of Dixon's customers and employees, Mindgrub revealed significant usability barriers. User personas were created to provide insight on a technical, demographic and sociographic level, and described motivations and desired outcomes. As a result of these explorations, Mindgrub structured high-level information architecture, workflows and technical requirements, allowing Dixon to provide their network of users with a more powerful and accessible website.