Phillips Seafood sought a redesign of their retail website to showcase their in-store product line, while simultaneously merging their retail and distribution businesses into one site. Their desire was to properly connect their retail products with their restaurant brand, encouraging both at-home and professional chefs to excel in cooking with Phillip’s high quality merchandise.
Mindgrub created a sharp, contemporary website design that positioned Phillips Seafood’s product line within the market of high quality seafood. The retail and distribution websites were merged, and the content for both was streamlined and optimized to serve two different client bases. The addition of more pathways between pages were also implemented to improve conversion rates, like leading users to sign up for their newsletter through coupon and recipe offers. The new website showcases a clean and consistent database of products and recipes, that is flexible, mobile-ready, and responsive to the implementation of content updates and seasonable campaigns.