Digital Marketing Lead

Seeking an experienced marketer to lead client strategy creation and help shape a growing digital marketing team

WHO YOU ARE

As a Digital Marketing Lead, you are accountable for the development, creation, and execution of paid media/marketing campaigns for a range of clients, specializing in the use of Google Ads Search and Display campaigns.


RESPONSIBILITIES

  • Lead the development, creation, and execution of paid media/marketing campaigns for a range of clients, specializing in the use of Google Ads Search and Display campaigns
  • Champion the use of all digital marketing channels to create awareness of and demand for client products and solutions; devise and drive innovative digital marketing strategies for online, social media, and mobile touchpoints
  • Audit client digital assets and internal systems to create a digital marketing strategy and tailor service offerings
  • Manage digital marketing activities including initial planning, discovery, implementation, monitoring, optimization, analysis and reporting
  • Manage client relationships and expectations to ensure ongoing and recurring engagements
  • Coordinate with a team of marketers and other internal teams to achieve desired client outcomes
  • Mentor, train and support the digital marketing team and other internal teams
  • Explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives
  • Integrate digital technologies with sales and marketing tools such as CRM, campaign management, and marketing automation
  • Manage and govern the visual identity of digital deliverables to ensure alignment with client branding guidelines
  • Maintain a high level of customer focus and communication across the client teams, both internal and external

REQUIREMENTS

COMPETENCIES

  • Advanced knowledge and experience in SEM, PPC, SEO, email marketing and social media marketing
  • Has exhibited a strong knowledge of the capabilities and limitations of digital marketing strategies and tools used to drive ROI
  • In-depth knowledge of mobile, web and tools to harness their full digital marketing potential
  • Has developed digital marketing campaigns in account-based, lead gen, e-commerce, B2B and B2C
  • Proven ability to facilitate content ideation, creation and optimization to support marketing strategy
  • Ability to evaluate the design and engineering deliverables for impacts to desired digital marketing KPI's
  • Capable of speaking to functions of various internal resources like developers and designers
  • Advanced knowledge of Google Analytics, Google Ads and/or other analytics platforms
  • Advanced knowledge and experience with marketing automation and email marketing systems
  • Basic understanding of HTML, CSS, and JavaScript

EDUCATION & EXPERIENCE

  • Bachelor’s degree in marketing or communications preferred, not required with acquired experience
  • 5 - 7 years of digital marketing work experience, agency setting preferred
  • Must have experience in planning, buying, and managing Google Ads display and search campaigns in excess of $1MM per year
  • Strong understanding of current online marketing concepts, strategy, and best practice
  • Experience in a customer-facing role (including senior-level)
  • Experience communicating with both business and technical audiences
  • Experience managing and prioritizing multiple projects simultaneously
  • Working knowledge user experience best practices
  • Demonstrated strategic, analytical, problem-solving and planning skills
  • Project management skills
  • Demonstrated communications skills, both written and verbal
  • Strong team orientation, with the ability to collaborate, influence and negotiate

COMMENTS

  • The position will require you to work on-site both from our Baltimore office and from client workspaces, while managing multiple tasks and delivering projects on-time and on-budget
  • Dog friendly office
  • Excellent benefit package that includes medical, dental, vision, 401(k), transportation subsidy, and more
  • Annual training budget dedicated to your professional development
  • A flexible schedule
  • Delicious catered monthly meetings
  • Healthy/less-healthy snacks, beverages and coffee
  • A variety of fun Mindgrub hosted events (e.g. Adventure club, O’s games, Happy Hours, and more)

Do you think you have what it takes? If so, we want to meet you!

Apply Now

By visiting this website, you consent to our use of cookies. To find out more about the cookies we use, please see our Privacy Policy.