Laura Gousha and Nicole Hendrickson Speak at BECC 2020

Conference Overview:

In its 14th year, the Behavior, Energy & Climate Change (BECC) Conference will be held virtually from December 7 - 10, 2020.

Convened by the American Council for an Energy Efficient Economy, California Institute for Energy and Environment within the Center for Information Technology Research in the Interest of Society at U.C. Berkeley, and the Environmental and Energy Policy Analysis Center at Stanford University, the BECC conference focuses on understanding human behaviors, sharing research findings, and creating a more energy efficient, sustainable planet.

This year, participants will hear from and get a chance to network with thought leaders, sustainability advocates, funders, program developers, technical experts, and policymakers through a series of plenary sessions, lighting presentations, and virtual poster sessions covering over eighteen topics.

Our very own Laura Gousha will be co-presenting with Nicole Hendrickson of BGE on December 9th in a session called “Mobile App Gamification: Aligning Energy Efficiency Goals with Interactive Customer Experiences.”

Session Description:

Utility companies across the nation are looking for creative ways to slow the growth in energy consumption, support residential customer cost savings, and reduce peak demand.

To accomplish these goals, many utilities recognize the value of connecting with customers and have started to provide more meaningful end-user interactions through digital tools such as mobile applications and custom usage dashboards. Gamification is one such technique that, when successfully implemented, can increase customer engagement and encourage natural behavioral change in users.

In this session, BGE and Mindgrub will showcase BGE's Play-n-Save pilot program, an interactive mobile application experience that delivers energy-saving insights to help customers reduce their monthly bills. We’ll take a look at the processes and methods that went into incorporating gamification into BGE’s existing customer mobile app, how customers responded to their new virtual energy coach Lumi ℠, and the pilot program’s impact on customer behavior and energy reduction.

We hope to see you there!

Don't Miss Out

Panel of Experts

Headshot of Laura Gousha
Vice President of Engagement, Mindgrub

When & Where

December 7, 2020 - December 10, 2020
11:30 am EST - 5:15 pm EST

Questions about this event? Please contact Mindgrub's Event Director Jennifer Russo at