SEO Specialist

Participate as part of a team to build campaigns that engage the right audience

Manage search engine optimization and marketing activities for a portfolio of clients. You will be responsible for development and execution of tangible, action-oriented SEO strategies. Key areas include content strategy, link building and keyword strategy to increase rankings on major search networks.


Responsibilities

  • Development of holistic SEO strategies through audit process and research
  • Research and execution of keyword strategy for individual webpages and whole websites
  • Optimize of copy and landing pages to drive high-quality organic traffic
  • Develop and implement backlink building strategies
  • Work in close coordination with the development team to correct any SEO technical issues that appear on a website
  • Coordinate with the marketing team on content strategy
  • Work with UX team to develop sitemaps that meet both SEO and UX best practices
  • Identify changes in website architecture, content, and other SEO factors to increase keyword rankings and organic traffic
  • Execute and report on delivered SEO and analytics strategies to internal and client teams
  • Implement tracking through event tracking, leveraging Google Analytics, Google Tag Manager and Google Data Studio
  • Manage client relationship and expectations to ensure on-going and recurring engagements
  • Explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives
  • Assist in the discovery process to create client requirements including any of the following: organic search, inbound marketing channels, paid marketing, content requirements, automation technology needs and analytics

Requirements

  • Strength in SEO, SEM and analytics required
  • Advanced knowledge of Google Analytics, Google Tag Manager and Google Search Console preferred
  • Working knowledge of HTML, CSS, and basic JavaScript required
  • Has exhibited a strong knowledge of capabilities and limitations of digital marketing strategies and tools used to drive ROI
  • Experience with SEO and Analytics tools including Moz, SEMRush, Search Console, FireBase, ScreamingFrog, and other comparable tools
  • Comprehensive understanding of the changing SEO landscape (Google My Business, search ranking factors, etc) and its implications for various industries
  • Knowledge of mobile, web and tools to harness their full digital marketing potential
  • Familiar with differences in developing digital marketing campaigns in lead gen, e-commerce, B2B and B2C
  • Understands the importance of digital marketing KPI’s
  • Capable of speaking to functions of various internal resources like developers and designers
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with A/B testing tools and processes

Education + Experience

  • Bachelor’s degree in marketing, communications preferred, not required with acquired experience
  • 1 to 3 years of digital marketing work experience preferred in an agency setting
  • Strong understanding of current online marketing concepts, strategy and best practices
  • Experience in e-commerce, SEO
  • Experience in a customer-facing role
  • Experience communicating with both business and technical audiences
  • Experience managing and prioritizing multiple projects simultaneously
  • Working knowledge user experience best practices

Benefits

  • The position will require you to work on-site in our Baltimore office, and manage multiple tasks while delivering projects on-time and on-budget
  • This is a full-time position. Contractors should not apply
  • Dog-friendly office
  • Excellent benefits package that includes medical, dental, vision, 401(k), transportation subsidy, and more
  • Annual training budget dedicated to your professional development
  • A flexible schedule
  • A variety of fun Mindgrub hosted events (e.g. Adventure club, O’s games, Happy Hours, and more)

No phone calls or recruiters please.

Apply Now

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