User Personas & Scenarios

Find out who your users really are.

Do you know who your users are? Mindgrub does. Our user experience team develops user personas in order to understand the people your digital product is targeting. Often, digital revenue streams are largely dependant on a successful customer experience. User personas offer one way to capture the personalities, demographic data, and use case scenarios within your target user group.

One method of creating user personas that accurately reflect possible users is ethnographic research. Ethnographic as a term means the study of individual cultures, which, when attempting to uncover who your users might be, fits perfectly. The key to implementing user personas well is to watch exactly what the user does, not what they say. Ethnographic research digs into who the person is and why they do what they do, rather than simply taking the answers they provide at face-value. This research can be done in three ways: “Charlie Rose” one on one interviews, “Fly-on-the-wall” observations, and a “Master and Apprentice” Q&A approach.

User Persona Services

  • User Research
  • Archetypal User
  • User Behavior Patterns
  • Web Analytics
  • Ethnographic Research
  • Socialization
  • Demographic Data

More about User Personas

User personas were originally introduced by Alan Cooper in his book, The Inmates Are Running the Asylum. He depicted a problematic design interface, then created characters who found different problems within the system. His method of approaching software problems from a single user’s perspective was transformative. The changes he began have lead to the user-centric focus that Mindgrub champions today.

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