How we created brand awareness and inspired hope in a business category no one knew about
You may know about Brain Balance Achievement Centers today, but a decade ago no one did. That’s when Dr. Robert Melillo decided to create a drug-free, one-of-a-kind treatment program to address an array of spectrum-related disorders in children struggling with ADHD, Autism, Asperger’s Syndrome, and other challenges. The program has proven to bring hope and harmony to many parents seeking help for their kids.
The Brain Balance brand fabric needed to cover a wide swath of territory to create something memorable, while effectively communicating the philosophy and benefits of a complex program. The Mindgrub strategy crisscrossed virtually every marketing discipline, seamlessly integrating traditional brand building with print support, web environments, digital marketing, sales promotion, CRM integration, franchise support, retail signage, TV, and radio.
After one year with the new brand marketing strategy and campaign efforts, Brain Balance has realized a 40+% increase in business and more than 25% growth in new franchises. The journey has been rewarding, helping over 25,000 children be the very best they can be.