A customized platform offers bespoke stationery to the digital marketplace
Manhattan-based engraved stationer Connor historically appealed to an exclusive group of purists who valued the time honored tradition of luxury papers and pens. Through a unique collaboration with Barneys New York, this tradition was extended to a new marketplace, by translating Connor’s reputation for customization onto a digital platform.
Mindgrub produced a sophisticated app for desktop, mobile, and tablets, to satisfy the discerning tastes of a new audience. From this platform, customers can select from a wide variety of luxury formats and sizes, write custom messages, upload their own images, then choose social media, email, or even mail to send correspondence.
After opening an online account, individuals receive instant access to free or chargeable options for invitations, cards and other stationery. Corporate relationships offer the assurance of consistent, high quality outbound communications, while providing Connor the ability to monetize the brand. Innovative elements of the app have been featured in magazines Marie Claire and Architectural Digest. This new channel brings Connor’s reputation for elegance to the digital world.