Equipping a renowned industrial cybersecurity brand with a best-in-class website experience
Dragos is a global leader in industrial cybersecurity, safeguarding critical infrastructure from a myriad of cyber threats. Dragos arms industrial defenders around the world with the knowledge and tools to protect their systems as effectively and efficiently as possible.
To better position the company as the leading voice in the industry, Dragos engaged Mindgrub to reenvision their flagship web property. Mindgrub designed and built a new website that offers innovative functionality, a strong brand narrative, and a bold, modern look and feel.
Content Strategy
Design
Digital Marketing
Quality Assurance
Strategy
UX
Web Development
The Opportunity
As automation continues to transform global industry, cyber criminals are more likely than ever to target industrial control systems (ICS). Dragos’ new website is the go-to resource for ICS security, directing industry leaders to the solutions they need and presenting critically important information in a meaningful way.
Our Approach
Due to risks associated with the coronavirus pandemic, this cross-departmental project was conducted remotely from start to finish. Information gathered from discovery sessions, stakeholder interviews, technical assessments, and content audits helped us develop a detailed roadmap that guided us through each phase of the project.
Leveraging agile software development and project management methodologies, we successfully built an experience that moves site visitors through specific user journeys to achieve desired outcomes.
Engaging web experiences start with a tailored strategy that incorporates the best elements of content, design, and development.
We developed a sophisticated design system and content strategy for the new website based on Dragos’ new brand positioning and messaging framework. Incorporating the following elements allowed us to increase the site’s relevance to all of their key audience segments, which included users in specific industries and professionals with varying levels of maturity within the ICS cybersecurity industry:
- Brand-inspired design system
Interpret and evolve brand guidelines; apply consistent, scalable design elements across the site - User journey mapping
Visualize and optimize the user experience - Analytics audit
Identify opportunities for optimization and ensure accurate reporting - Collaborate with GatherContent
Upload and populate content during site transition using a tool purpose-built to ensure consistency - Content discovery matrix
Visualize and improve how site content is connected
These creative elements elevate the experience for website visitors while making it easier for the Dragos team to update and scale the website in the future.
Parallax storytelling
Guide visitors using interactive storytelling and motion design
Flexible content cards
Easily organize and visualize content
Dynamic components
Implement changes to meet new user expectations and growing demands
Custom icon library
Simplify the management of branded icons
Custom illustrations
Provide web visitors with a unique, engaging visual experience
Efficiency with Gutenberg
To enhance the overall design of the WordPress website and improve the team’s editing experience, we recommended that Dragos switch from using the Divi theme to Gutenberg. As a native WordPress solution, the Gutenberg block editor is vastly preferable over third-party alternatives, providing a convenient way to reorder and visualize content on web pages.
Our team leveraged core Gutenberg blocks (i.e., headings, paragraphs, and quotes) and created blocks to accommodate complex designs and custom fields for more flexible displays and better control over animations and colors. These custom-built blocks allow team members to manage layouts with sliders and scrolling headlines, while the overall Gutenberg editing experience affords efficiency in adding and modifying content and pages.
“Our new website looks terrific! Throughout the project, we collaborated with Mindgrub to navigate many requests, changes, and competing priorities. Mindgrub’s team was objective, focused on what it would take to get the job done, provided us with creative alternatives, and successfully got us to market!”
Soon after the site launched, there was a 170% increase in page views, an 82% increase in pages per session, and a 20% increase in session duration. Though these findings are preliminary, they are an indication that site visitors are more engaged with the content. Our SEO efforts and content strategy also contributed to a 14.4% increase in organic search traffic and a 31% increase in new users.
The new website has received two Silver w3 Awards for Website Redesign and Best Website User Experience as well as a Communicator Award of Distinction for Website Redesign. The Dragos and Mindgrub teams continue to collaborate to reinforce Dragos' reputation as a leader in the ICS industry.
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