Design and content support innovative website upgrade for a trusted and reliable local business
SI Restoration is a stand-alone, full-service residential, industrial, and commercial property damage restoration contractor in the Baltimore/Washington, D.C. region. Locally-owned and operated, SI Restoration has been satisfying thousands of customers with full-service property damage cleanup and restoration for decades.
With a desire to upgrade its digital presence, SI Restoration came to Mindgrub with current website analytics, a true understanding of its users, and an openness to fresh ideas. Mindgrub collaborated with the team to identify key conversion points throughout the web experience, and in turn helped pair down the content and information architecture of the website. A sleeker navigation and logical organization of important information ensured a new and inspired design, while building the equity and integrity of the trusted brand.
The SI Restoration marketing team now has the tools to update and create new content on its website through the content management system, Drupal 8. To cap it all off, the photos that SI Restoration captured with Mindgrub’s art direction are now sprinkled throughout the new website, allowing the company to tell its own unique story.