TRN, a New York City based fitness company that connects its members to health and wellness specialists, came to Mindgrub with an existing mobile app that needed updating. In conjunction with revamping their mobile app, TRN also sought a fresh redesign of their website.
Mindgrub conducted a full code audit and usability test on their existing mobile app. After analyzing results, Mindgrub then applied design and development best practices to their existing interface. Google maps integration was embedded in the app, providing fitness trainers an easy way to navigate to TRN members. Scheduling, communication, and payment can all be managed through their new mobile app, streamlining their user experience.
Mindgrub evolved TRN’s brand identity in a series of steps. Their website design and marketing collateral were refreshed, while still maintaining TRN’s luxury brand identity with unique imagery and clean content management. New landing pages were created to present content in a clear and concise way. The same sharp identity on their app and website was also translated into new email templates for Mailchimp, allowing TRN to easily manage their campaigns easily and professionally. A thorough and comprehensive brand identity across web, mobile, and marketing has allowed TRN to focus on growing their service.