Strategic thinking, stunning imagery, and a responsive WordPress web solution zests up health-conscious company
True Citrus has been providing an easy and convenient way to add the taste of fresh-squeezed citrus to daily diets for close to fifteen years now. This international company develops and produces crystallized, citrus-based products that make refreshing drinks and tasty recipes.
True Citrus reached out to Mindgrub for help with strategy and marketing, hoping to make its website easier to manage and more compelling. The goal was to find a way to increase engagement with the brand in a very competitive industry. The team uncovered a unique storyline, supported by a photoshoot that delivered extraordinary imagery that created a crisp vision to keep visitors engaged and connected to the product line.
Mindgrub created a responsive, fully customizable WordPress website that projects the natural and fresh attributes of the brand. The redesign has proven to make a real connection with customer’s desires to have access to healthy and great tasting food and drink. Year over year, page views increased by 231% and web users increased by 199%.