Setting commuters at ease with real-time vehicle tracking technology
Sparked by an idea from former football player Kevin Plank for a perspiration-wicking T-shirt in the mid-90s, Under Armour has grown into an international sportswear company that continues to inspire ingenuity. Under Armour’s 2016 HQ expansion plans included a 50-acre location at Port Covington in Baltimore.
Providing a convenient, reliable shuttle service for employees and visitors between the Locust Point and Port Covington campuses was a high priority for Under Armour. Mindgrub delivered a sleek, intuitive app to help travelers easily navigate routes and receive arrival alerts. The app’s scalability allows for additional routes and modes of transportation as facilities at the new location continue to be built.
Incorporation of Under Armour’s strict brand guidelines, production of all iconography, and utilization of the TransLoc API all went into providing this customized app. Now riders can tap the interactive map, see the shuttle schedule, and locate any vehicle in the system. All travelers need to do now is thoroughly enjoy their rides, with certainty and predictability.