Use of intuitive tech and storytelling magnifies a university system’s web presence
The Universities at Shady Grove (USG), part of the University System of Maryland, is nationally recognized for its instructional model predicated on fostering strong and diverse partnerships. All nine universities are conveniently located on one campus in Montgomery County, Maryland and each university provides its own academic programs and degrees.
USG looked to Mindgrub for a complete website redesign to bolster the brand, amplify recruitment, and continue building partnerships. We conducted key stakeholder interviews that uncovered opportunities to tell the campus’ unique story. Industry research, mood boards, style tiles, and an on-campus photo shoot were used to develop visually engaging designs. The refinements dramatically improved the experience for website users, while more clearly communicating what USG is and how it serves the community.
Mindgrub provided assistance with content for a multitude of key landing pages and complex content management and migration logic in support of USG’s operational needs. Faculty and staff are able to easily edit pages through custom workflows utilizing Drupal. By getting to know USG’s story, we delivered a fully re-branded, user friendly website that USG is proud to feature.